Niagara-Frontier Transit Authority 🚎

Branding + Experiential

Concept Project

The Niagara-Frontier Transit Authority is responsible for providing public mass transit services in the Buffalo-Niagara region of New York.

This new branding for the NFTA aims to create a friendlier and more modern image, with a revamped system that incorporates user-friendly signage and vibrant, inviting designs. This fresh approach not only welcomes riders aboard, but also fosters a much-needed sense of community and encourages more people to explore the city confidently and enjoyably.